Fast Forward - Second Edition
The Definitive Guide to Salon, Spa and Medspa Management
SECOND EDITION - COMPLETELY RE-WRITTEN FOR 2013
Growing a salon or day spa today is akin to venturing through a minefield of historically inefficient business practices and beliefs. Yesterday’s success strategies seem tired and rusty in today’s rapid-fire, change-everything-now business climate.
Fast Forward is your map – a pathway through the fog of growing a salon/spa business. It’s a collection of keys to open the doors of productivity, efficiency and performance. It’s a catalyst to ignite the energy to break through the chaos and confusion that are the ever-present partners of change and forward progress.
10 Powerful Chapters:
- Proven, workable business building solutions
- A timeless reference guide to manage all areas of business
- Written in familiar salon, spa and medspa language
- Self-help tests, worksheets and to-do lists, comprehensive charts and guides
- Created by the most respected business minds in the professional beauty industry.
About the re-write:
- Human Resources
- Stress Relief
- Financial Success
- Client Retention
- Front Desk
- Exit Strategy
"In 2010 the decision was made to begin a complete rewrite of Fast Forward. Along with my trusted editor, Mara Dresner, we began to identify what portions of the original Fast Forward had to go and what was heading for a rewrite. Not one page of the original Fast Forward would transition “as is” to the new Second Edition. Why rewrite perfectly good content? The answer is simple and has everything to do with writing style. Fast Forward was my first book. (I’m on book number three now.) I’ve written volumes of work since 2000. My writing voice and style is more refined. Terminology has changed. Industry segments, such as the medspa, didn’t exist when I first wrote Fast Forward. More importantly, my expertise and experience has grown. Strategies has grown and evolved, too. (In 2013, Strategies celebrateed 20 years in business.) A complete rewrite of Fast Forward was the no-compromise way to publish the Second Edition of a great book." — Neil Ducoff
"Neil Ducoff’s Fast Forward has been sitting on my desk for 12+ years – never far away as a most coveted reference guide to all things that matter to succeeding in the dog-eat-dog world of salon ownership and management. Thanks to this second edition of this ‘classic,’ I can finally retire the original to my bookshelf of favorites and replace it with this updated, must-have guide to today’s best practices."
Gordon Miller, president, Passion Squared, Ill.
"Fast Forward is a remarkable guide for the salon, spa and medspa industry. His tested business methods have proven to become the standard in the industry. If you follow the systems and use the analytical models, you can’t go wrong! This book should be on every salon owner’s desk to use as a reference." Sonny Rapozo, president, Hot Locks Salon & Spa, Mass.
"Owning a copy of Fast Forward is like having a PDR (Physician’s Desk Reference) for your salon. If you need any answer, it’s in there. This is a great reference book for anyone in the salon or spa industry. It’s just chock full of useful information."Dennis Gullo, president, Moments Salon & Day Spa, N.J.
"It’s your choice: Spend 10 years making costly mistakes, or one weekend reading this digest of money-making tips. Fast Forward is like money in a bottle – like a graduate degree in salon/spa management for $59.95. Fast Forward remains required reading for our new management hires. Neil is a genius and guru of our industry and one of my personal heroes."David A. Stirsman, general counsel, Salon 01, Ind.
Number of pages:
January 20, 2013