Little Red Book of Selling

The 12.5 Principles of Sales Greatness: How to Make Sales Forever

The Little Red Book of Selling is short sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment -- and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success -- long term, relationship driven, and referral oriented -- nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don't like to be sold but they love to buy has become more than Gitomer's registered trademark -- it's a mantra. Throughout this book readers will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). It is small enough to carry with you -- big enough to contain the answers you need -- powerful enough to fill your wallet.