Broken Windows, Broken Business

How the smallest remedies reap the biggest rewards

Is your business in disrepair? Small things make a huge difference in business. The messy condiment area at a fast food restaurant may lead consumers to believe the company as a whole doesn't care about cleanliness, and therefore the food itself might be in question. Indifferent help at the counter in an upscale clothing store -- even if just one clerk -- can signal to the consumer that perhaps standards here aren't as high as they might be (or used to be). An employee at the gas station who wears a T-shirt with an offensive slogan can certainly cause some customers to switch brands of gasoline and lose an enormous company those customers for life.

If it's broke, fix it fast! This book is about "broken windows" in business: how they happen, why they happen, why they are ignored, and the fatal consequences that can result from their being allowed to go unchecked. It is meant as a cautionary tale, a primer, a road map, a manifesto, and a salute to those companies that fix their broken windows promptly. Even if you don't think that little things don't make a difference, you really should read this book- it may save your business. If you don't run a business but would like to, this can be the road map to your success.