5 ways to boost summer sales in the salon or spa

Ah yes, the lazy days of summer. Often times, those lazy days seap into the atmosphere in the salon/spa — and you can tell things at the salon are little too slow, or just too quite. You walk on the floor and you feel as though you are being watched, and it looks like the staff is lacking energy or urgency. Is it because its summer and we are all chilled and relaxed? In the end, it doesn’t really matter what it is — we need a mood shift!

Here are few tips to recharge your team’s morale — and boost those summer sales:

  1. Identify who in the salon need an uplift, get them to go to hair show or class.
  2. When times are not so busy, bring in a motivator to come for an ” hour of power” (stand up comedy theaters often do team building sessions), or just play a game every morning to boost moral.
  3. Change the music.
  4. Have a sale contest with a team goal. This will hike up the urgency and, if you add elements that make it fun and engage clients, now you’ve created buzz!
  5. Great game: Give your staff an opportunity to do great things, and reward them for their efforts. Example: Each member has the opportunity to “wow” the client. The best “wow” gets a reward. Give a budget of up to $25.00 a person to wow the client, although you don’t have to use money for it’s not in the budget — everybody can get creative .

Create fun and it will change the atmosphere.

Have some fun times to beat the summer blues in your salon or spa? Share them with us below.

54 days of doing work I love

I’m writing this Monday Morning Wake-Up on April 8th. Last night I returned home from six days on the road. It began in Fort Worth, Texas, with our second annual Recharge event. About 90 business owners and key staff gathered for two days in a minor league baseball park called La Grave Field. For all of you that know Strategies, holding a learning event in a baseball park rather than a classroom is truly a game changer. Although we had plenty of sunshine, we unexpectedly had plenty of wind. Tablecloths were anchored down with giant paper clamps. We quickly gave up on using flipcharts.

Keeping with tradition, we had a singer do an amazing rendition of the Star-Spangled Banner with the Strategies team on the field in our pinstriped baseball jerseys. I did my opening keynote standing behind home plate addressing our fans in the stands. Yeah, that was a first for me.

My keynote was entitled, “Play like a hall of fame team.” Playing like a Hall of Fame team is hard work. It means doing those things that make you stretch and overcome your fears and insecurities. It comes from making tough decisions when others hesitate. It means finding the keys to ignite your passion to win it all. It means holding yourself and every team member to a level of consistency, accountability and excellence worthy of taking it to the Hall of Fame. [Read more...]

Recharge your business every 90 days — or more often

As a true Aquarian, I often find myself dreaming about doing great things. By great things, I’m talking about endeavors that make a difference in the lives of others. My lifelong passion is teaching, coaching and writing about leadership and growing dynamic companies. One key observation is that every significant gain in business performance can be narrowed down to a concentrated period of vision refinement followed by leadership decision-making and intense implementation. I’m talking about change initiatives big enough to grab the attention of every team member, an all-hands-on-deck, company-wide call to action.

It took General Motors about 90 days to snap out of its “we’re the biggest” stupor and reconfigure itself to compete in a very different economy. Unfortunately, GM needed a major recession as its wake-up call. A crisis is always the perfect catalyst for change, but just ponder the growth and performance opportunities if you built one or more significant recharge initiatives into your yearly plan. The magic of an entrepreneurial business is its agility to adapt and change quickly, if its leader is willing to initiate and lead the charge. Are you? [Read more...]